I never imagined that a small fascination with films would lead me into advertising and eventually into entrepreneurship.
My journey began during my graduation in BAMMC, when I landed a summer internship at Yusuf Khan's office. Those two months offered me a glimpse into the vast world of advertising, even if I had only seen a small part of it. My first exposure to offline editing helped me understand how I wanted to navigate the industry, eventually leading me to begin my career as an Assistant Director.
In my first year after graduation, I joined a line production house as an in-house Assistant Director. Working alongside several established production houses and agencies, including Ogilvy, Havas, Leo Burnett, McCann, and DDB Mudra, helped me build my showreel, expand my network, and find my footing in the industry. These experiences opened doors to further opportunities, eventually bringing me to Chasing Butterflies, where I work today.
What began as a role spanning Assistant Production and Assistant Direction gradually evolved into something bigger. I began contributing to business growth for the producer and, a year later, helped build an e-commerce venture from the ground up, becoming a Designated Partner along the way.
Looking back, advertising remains at the core of everything I do. But my curiosity about technology and emerging AI trends continues to push me beyond traditional advertising, exploring new ways to create, build, and bring ideas to life.
